Web Marketing

In today's class we learn about the technique called AIDA which is used in digital marketing, AIDA stands for Attention, Interest, Desire  and Action they terms are used in digital marketing.  as these terms are used in the progress of getting people to buy a product/ new product  from a company.  i will need to use this technique as well for the game i am creating it, as if i use this style of technique i can get more people interested to play my game.