Three common objectives of digital media marketing

Raise awareness of my  game

time bound awareness of my game is to be the by Q4 2020,  Specific for awareness of my game would be if people were to see my itch.io page as this would build up awareness for my game and how to measure the increase in awareness would be to check how many people are following me on my  itch.io as if more people find my game due to awareness cause of other people telling them , they could also tell other people about my game.

create hype  for your game by feedback and interaction by customers

how to measure hype for the game is to see how  many people  who are interested in the game  during beta testing of the game and also look at numbers of people pre-ordering the game as well. 

Time-bound the target date for this hype will be 2 months before the release of the game.

letting people know the game you are creating has a release date 

Time bound: letting people know about the release date of the game months before its released date, example for this if i was to release a new game at  the end of summer  I would make announcement about the release date of the game.  How to measure how many people will know about the release date, I could use twitter and see how many people have like the tweet and how many have commented on the tweet as well  

Alexa Blog. (2020). How to Define and Measure Marketing Objectives: A Start-to-Finish Guide - Alexa Blog. [online] Available at: https://blog.alexa.com/marketing-objectives/ [Accessed 27 Feb. 2020].